Who We Are
About For The Family
More than a coach. A mentor. A leader. A family. Meet the story and mission behind FTF Academy.
FTF Elite / Tournament Day
Who We Are
Built On Family.
Driven By Results.
For The Family Academy is dedicated to developing athletes on and off the court. Our mission is to build confidence, discipline, leadership, and high-level basketball skills through structured training that produces real results.
We work with players of all ages and skill levels — from beginners to advanced athletes looking to compete at the next level. Every session focuses on skill development, game situations, conditioning, basketball IQ, and building the mindset needed to succeed.
Whether your goal is making a school team, earning a college opportunity, or becoming a more complete player, we are committed to helping you reach your full potential.
In The Huddle / FTF Elite
Leadership
Meet Coach Julian Fletcher
More Than A Coach. A Mentor. A Leader. A Family.
Basketball has been my passion my entire life. From competing at a high level to helping athletes unlock their full potential, my mission has always been bigger than the game. At For The Family Academy, I don't just develop better players — I help build disciplined, confident young men and women who are prepared for success on and off the court.
My basketball journey has taken me from being ranked nationally as a point guard to competing at the collegiate level, where I learned what it truly takes to perform under pressure. Throughout my career, I've had the opportunity to train alongside NBA players and professional athletes, gaining valuable knowledge and training methods that I now pass on to every athlete I coach.
Today, I use those experiences to help players improve every part of their game:
Every workout is designed to challenge athletes, build discipline, and prepare them to compete at the next level.
Building More Than Athletes
Basketball Is Only Part Of The Mission.
I founded For The Family because I believe success starts with community, accountability, and believing in yourself. What began as a training program has grown into a movement that inspires athletes and families to work hard, stay positive, and never give up.
In addition to coaching, I'm the founder of the For The Family clothing brand — a brand built on unity, resilience, and representing something bigger than yourself. Every shirt, hoodie, and piece of apparel represents the same values we teach in the gym: hard work, loyalty, perseverance, and family.
Whether I'm training athletes, mentoring youth, coaching teams, creating motivational content, or building my clothing brand, everything I do is centered around one purpose:
Why Train With Me
Experience That Sets The Standard
Nationally Ranked
Nationally ranked point guard experience at the highest levels of the game.
Collegiate Experience
Competed at the collegiate level and knows what it takes to perform under pressure.
Trained With Pros
Trained alongside NBA and professional players, bringing pro-level methods to every session.
Personalized Plans
Player development plans built around each athlete's goals, level, and position.
Game-Like Workouts
High-energy, game-speed workouts that translate directly to real competition.
Skill & Character
A focus on skill development and character building, on the court and off it.
Family Environment
A positive, family-oriented environment where every athlete belongs.
Highest Potential
Dedicated to helping every athlete reach their highest potential — no ceilings.
Our Mission
Greatness Is Earned Every Single Day
At For The Family Academy, we believe greatness is earned every single day.
No Shortcuts.
No Excuses.
Just Relentless Work, Belief, And Growth.
When you train with us, you're not just joining another basketball program. You're joining a family.
"More Than Training. More Than A Brand. A Family. A Movement."
Get In The Gym
Ready To Work? Let's Talk.
Fill out the form and we'll get back to you with availability and next steps.
Phone
Location
2195 S 30th St, Haines City
Follow The Journey
Stay Connected With The Family
Behind-the-scenes training, highlights, and the movement — follow along on Instagram.
For The Family Academy
@forthefamilyacademy
Coach Julian Fletcher
@ftfjulian